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Effortless brand2/28/2023 ![]() The tone of all balancing just right is essential – cool and trustworthy. The bell graphic works as a standalone graphic with connotations to a power button. The logo accurately describes their proposition and looks unique to them, so it comes across as authentic. The black and red colour palette gives a bold mix of style and action. The logo design represents them as gatekeepers, with typography and graphic element combining like a bell being pressed by a finger. They needed a brand identity to show off their relevant, cool credentials but also be trusted by big brands. We gave DawBell visual brand effortless cool that could be trusted. We developed authentic looking branding for them across the board, even down to their envelopes and coasters. They are trusted to protect and enhance brands but also keep them relevant. They copy an overused visual language to represent a cool or exclusive look, which comes across as fake and not cool.ĭawBell are the real deal – their first client was Sir Paul McCartney. Lets use the PR sectors as a case study: many PR agencies try to look cool but have a formulaic logo and website. Here we give an example of how a cool brand can win attention and keep it… They need to keep on pushing and coming up with innovative or interesting ways to market themselves. Then you can make something that looks effortlessly cool and creates interest in what you have to offer.Ĭool brands are often challenger brands, which just means they’re not the established market leaders. The first step is identifying your brand’s distinct personality and value proposition. Your authentic character needs to permeate everywhere – not just on a logo or website. If you are faking it then people will know because it won’t seem natural. A typical mistake is latching onto all the latest trends. The key to effortless cool brands is authenticity. Being a cool brand suggests you offer something different, and are confident and relaxed about it. It just seems desperate – the opposite of cool. If it looks like you’re trying hard to come across as a cool brand, then that’s not cool. They shouldn’t look like they’re trying too hard.
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